In today’s digital world, Facebook and Instagram are the most powerful advertising platforms for businesses. If you want fast growth, leads, and sales, understanding the 7 ways of Facebook & Instagram ads is extremely important.This complete guide explains how Facebook and Instagram ads work, how to advertise on Instagram, ad sizes, Facebook campaign structure, and even how to run ads on Instagram without Facebook.
This article is perfect for beginners, business owners, and digital marketers who want real results.
What Are Facebook and Instagram Ads?
Facebook and Instagram ads are paid promotions run through Meta Ads Manager. These ads help businesses reach targeted audiences based on location, interest, behavior, and demographics.
Using the 7 ways of Facebook & Instagram ads, you can:
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Increase brand awareness
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Drive website traffic
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Generate leads
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Boost product sales
Boosted Post Ads (Best for Beginners)
Boosted post ads are the easiest form of 7 ways of Facebook & Instagram ads. You simply promote an existing post from your Facebook page or Instagram profile.
Best for:
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- New businesses
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- Brand awareness
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- Engagement (likes, comments, shares)
Boosted posts are the simplest method among the 7 ways of Facebook & Instagram ads.
Traffic Ads (Send Users to Your Website)
Traffic ads are designed to send people directly to your website, landing page, blog, or WhatsApp.
Facebook campaign objective: Traffic
Use case:
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- Blog promotion
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- Service page visits
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- Business website traffic
Traffic ads are one of the most effective 7 ways of Facebook & Instagram ads to increase website visitors and improve SEO signals.
Lead Generation Ads (Get Customer Details Easily)
Lead ads allow users to submit their name, phone number, and email without leaving Facebook or Instagram.
Best for:
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- SEO services
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- Digital marketing agencies
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- Fashion and B2B businesses
Lead generation is a powerful strategy in the 7 ways of Facebook & Instagram ads because it reduces friction and increases conversion rates.
Conversion Ads (Best for Sales)
Conversion ads focus on actions like purchases, form submissions, or add-to-cart events.
Requirements:
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- Facebook Pixel installed
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- Properly optimized website
Among the 7 ways of Facebook & Instagram ads, conversion ads deliver the highest ROI when set up correctly.
How to Run Ads on Instagram Without Facebook
Many people ask how to run ads on Instagram without Facebook.
The truth is: Instagram ads are managed through Meta Ads Manager, which requires a Facebook account.
However, you can:
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- Run ads only on Instagram placements
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- Create limited ads directly from the Instagram app
This is still an important method in the 7 ways of Facebook & Instagram ads strategy.
Facebook and Instagram Ads Size Guide
Using the correct Facebook and Instagram ads size improves ad performance and engagement.
Recommended ad sizes:
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- Feed ads: 1080 × 1080 px
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- Story ads: 1080 × 1920 px
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- Reels ads: 1080 × 1920 px
Correct sizing is a must-know factor in the 7 ways of Facebook & Instagram ads.
Retargeting Ads (High Conversion Strategy)
Retargeting ads show ads to people who already interacted with your business.
Retargeting audience examples:
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- Website visitors
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- Instagram profile visitors
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- Facebook page engagement
Retargeting is the most powerful technique among the 7 ways of Facebook & Instagram ads.
Facebook Campaign Structure (Facbook Compain Explained)
A facbook compain has three levels:
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- Campaign – Objective (Traffic, Leads, Sales)
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- Ad Set – Audience, budget, placement
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- Ad – Creative (image/video & ad copy)
Understanding the Facebook campaign structure helps you run profitable Facebook and Instagram ads.
How to Advertise on Instagram Successfully
To advertise on Instagram effectively:
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- Use high-quality images or videos
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- Write short and clear captions
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- Add strong CTA (Call To Action)
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- Use Instagram Stories and Reels
Learning how to advertise on Instagram properly improves results from the 7 ways of Facebook & Instagram ads.
Best Tips to Improve Facebook & Instagram Ads Performance
Use clear call-to-action buttons Test multiple ad creatives Target the right audience Monitor ads daily Optimize landing pages
These tips help maximize results from all 7 ways of Facebook & Instagram ads.
Frequently Asked Questions (FAQ)
What are the best 7 ways of Facebook & Instagram ads?
Boosted ads, traffic ads, lead generation ads, conversion ads, Instagram-only ads, retargeting ads, and video ads are the best strategies.
Can I advertise on Instagram without Facebook?
You must use Meta Ads Manager, but you can choose Instagram-only placements.
What is the best Facebook and Instagram ads size?
1080×1080 for feed ads and 1080×1920 for stories and reels.
Which Facebook campaign is best for sales?
Conversion campaigns perform best for sales when Pixel is installed.
Conclusion
Using the 7 ways of Facebook & Instagram ads correctly can transform your business. Whether you want traffic, leads, or sales, Facebook and Instagram ads offer powerful tools to grow online. With proper ad size, campaign setup, and retargeting strategy, you can achieve consistent and profitable results.
If you want expert help, contact a Facebook & Instagram Ads Expert in Nepal and start scaling your business today.
